It's great to have... Steven Colbert on your side?

In March this year, Steven Colbert decided to turn his focus to cultured meat for his segment "World of Nahlej". Featuring the president of Peta and one scientist culturing meat himself, Colbert was able to get a big word out about the technology. Better yet, what was his conclusion? Shmeat is great!

http://www.colbertnation.com/the-colbert-report-videos/221975/march-17-2009/world-of-nahlej---shmeat